Sertifi Employee Spotlight – Xander Franke

  |   Employee Spotlight, Sertifi

Pop-A-Shot Tournament Champ. Scary Movie Enthusiast.  Account Executive.




This month’s Sertifi Employee Spotlight is on Strategic Account Executive Xander Franke. Keep reading to learn more about Xander’s role, his advice to prospective hires, and what he’d tell his 13-year old self.


What’s your role at Sertifi, and tell me about your day-to-day?

I am an Account Executive on the non-hospitality team. My day-to-day consists of reaching out to potential Sertifi customers, guiding these prospects through the sales pipeline and closing them as new customers, and working with our current customers on products they already have purchased and upgrades. 


 What is your proudest moment at Sertifi? 


This is a tough choice – either winning the pop-a-shot tournament or the chili cook-off. 


What advice do you have for prospective new hire candidates?


My advice to new hires would be to get to know other departments and learn from everyone around you. I have made so many great friends by reaching out to others in different departments. In terms of learning, there are so many experienced individuals at Sertifi that can provide great insight in and out of the office.  


What are 3 words to describe Sertifi? 


Innovate. Teamwork. Fun.


What core value do you identify with most and why?


Help Each Other, I think one of the best things about Sertifi is the ability to collaborate within your own team and across other departments, and it really feels like we have a company-wide team goal to succeed.  


What do you miss about being physically in the office every day?


I’m sure most people would say the same but I miss being around coworkers bouncing ideas off of each other instead of having to teams or call someone every time I have a quick question. I also obviously miss the after-work events letting off some steam with the team.  


How has your role at Sertifi changed since we all started working from home?  


Other than not seeing my co-workers in person, I don’t think that my role has changed much since working from home since the majority of my day is focused on reaching out to prospects and holding demos which can be done from anywhere.


What do you like to do in your spare time? 


I recently got a new bike for Christmas so I have been enjoying that. I also have been doing a lot of cooking with friends while in quarantine.  


What celebrity do people think you look like? 


George Clooney/Brad Pitt hybrid.


What tv show/movie are you ashamed to admit you love?  


I really enjoy scary movies. The jumpier the better. If you search hard enough, you’ll actually find a video of me being interviewed talking about my love of scary movies.


What would you most like to tell yourself at age 13?


Keep having fun and travel as much as possible before there’s a global pandemic. 


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