The 3 P’s of Dreamforce 2016

  |   Dreamforce, Salesforce, Zuora

Some things you can just count on: the sun rising in the east, snow thawing in the spring, and Dreamforce bringing an influx of nearly 170,000 people to San Francisco each fall. This year, Sertifi was there to talk about why we’re the eSignature tool that Salesforce users can believe in. However, Dreamforce is also a learning opportunity. Here are some of the key takeaways from #DF16:



One thing you hear a lot at Dreamforce is the importance making things simple and seamless. However, you can’t always get there by yourself – you need a good partner along for the ride.

At Dreamforce, our VP of Business Development, Laura Johnston, gave a talk about one of our key partnerships – our Zuora integration. For subscription businesses, there wasn’t an easy way to offer customers the ability way to sign and pay – until Sertifi. We have integrated Zuora’s hosted payment technology into our closing solution, so users can capture eSignatures and secure payments within minutes while automating internal business processes.


Employee productivity was also top of mind at this year’s event, as Salesforce announced details around new integrations designed to boost employee efficiency. It’s always exciting to hear forward-thinking companies making productivity a real priority. It’s a topic near and dear to our hearts. For our customers, productivity gained from implementing our closing solution creates extra hours each day that can be spent on revenue-generating activities.


We’ll admit it… Dreamforce is a lot of fun. It’s not a bad way to spend a week – hanging out with the best and brightest of the tech world and, oh yeah, U2.

See you in 2017!